Coke Studio, in preparation for Season 8 in the Philippines, has launched a limited-edition Coke Studio Video Vinyl, a retro-themed creation via WPP Open X, led by Ogilvy Singapore.
The collector’s edition Video Vinyl records celebrate Coke Studio’s spirit of collision of bringing together artists from different worlds to create fresh sounds, the brand said.
The designs employ the Zoetrope technique, one of the earliest forms of animation format, to bring the vinyl record artwork to life when spinning. Each vinyl showcases a song from Season 7, a track born from the collaboration of multiple Filipino music legends and rising stars and music icons from today’s generation.
The intricate details of the design itself feature the diverse artists that breathe life into each song, offering both a visual and auditory narrative.
“Coke Studio has crafted what can be deemed the flipbook for the digital age of music, creating a mesmerizing visual experience that complements the audio, while captivating music enthusiasts and collectors alike,” said a release.
Teejae Sonza, Senior Marketing Director for Coca-Cola Trademark in ASEAN & South Pacific said that the release of the Video Vinyls serves as a sneak peek of what to expect in the upcoming season of Coke Studio in the Philippines, but also alludes to some fan-focused surprises for Coke Studio in other countries across ASEAN & South Pacific.
“Coke Studio thrives on the beauty of fusion and the wonderful serendipity of unexpected harmonies and genres,” said Sonza.
“These Video Vinyls capture the magic of Coke Studio in a unique format, reflecting our commitment to blending artistic mediums and musical genres in a way that excites and inspires.”
Coca-Cola engaged some of the visionary illustrators of today such as Vanilla Chi, Rakhmat Jaka, and Mathieu Labrecque to imbue the artwork of these collectibles with hidden gems, secret messages, and shoutouts that echo the stories of the musical artists. These easter eggs are a treasure trove, a love letter to true music fans, rewarding them with a deeper connection to the artists and the music.
Nikhil Panjwani, Executive Creative Director at Ogilvy Singapore, said, “The Coke Studio Video Vinyl is analogue and digital at the same time, retro yet totally now. It’s a celebration of yesteryears tailored for today’s sensory explorers. It’s music you can see and hear – a true embodiment of Real Magic.”
Credits
TCCC – ASP
Matthias Blume, VP of Marketing
Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark
Adam Ross, Senior Creative Strategy Director of Coca-Cola Trademark
Jinsol Kim, Director of Coca-Cola Breaks
Tanya Cinco, Director of Content for Coca-Cola Trademark
WPP Open X ASP
Nikhil Panjwani , Executive Creative Director
Tiago Silva and Hugo Suissas, Associate Creative Directors
Anna Gregorio, Design Lead
Juhi Bimbhet , Category Business Director
Grace Shintany Lee , Project Integration Lead/Group Account Director
Eugenia Ngan , Program Director
Andrew Leong, Campaign Lead
Alexis Lefort, Executive Producer
Rienaldy Achadiyat, Head of Content
Timothy Lee, Senior Creative Editor
Pang Wei Fong, Editor + Motion Graphics
Abdul Rahim Rahman, Post Producer
Timothy Chow, Photographer at Catherine Ong Associate
